In recent months I have been hosting workshops for my Social Media consulting business.
Public speaking can create a business funnel.
Interest has been higher than attendance. Still I have mostly enjoyed the experiences.
That would be fine since the workshop is at a discounted
price, if said interested persons would simply schedule a time to sit
down with me to talk one on one.
Maybe they don't realize that they can. I try to point that out when I post the notices about upcoming workshops.
Ideally my thought was, seeing as marketing and social media are both such big concepts to wrap one's head around, to have people come back month after month getting a little more information to help their businesses each time.
Let me speak for a minute about the venue location. I have access to coworking offices. In the fall they decided to increase the number of classes and workshops being offered to the hundreds of members who stream through the offices and maker space daily.
I had been trying to get a spot on the teaching roster with no success but suddenly the door popped wide open and I jumped through.
If there is a Learning Exchange near you then you may understand more fully the structure of what I have been dealing with.
The average attendance of a class this past year has probably been about 6. People are busy and most of our events are held after work so I kind of get it.
For September I have pitched to do two events back to back on subsequent weeks. October is my birthday I might take the month off.
What I have also decided to do is offer, to aid people who are interested in my workshops and information but cannot make the times posted, email support.
NOT a news letter and not for free but individual, tailored and informative.
Below is the list of the topics from the events. If there are things you would like to know more about just get in touch.
November - Engagement
December - Tune Up & Assessment
January - Small Business Strategies
February - App Crazes
March - Analytics
April - Mistakes
May - Blogging Purposes, Uses and Benefits
June - DIY vs Automation
July - Privacy & Security
August - Understanding the Lingo
September - Video, Vlogging and Going Live